The city of Isfahan (Eşfahan) is now a world heritage site and produces what are arguably the most consistently fine wool pile rugs made anywhere in the world today. Their quality may be matched by individual items from the other major Persian workshop groups, but Isfahan produces far fewer poor quality rugs.

Details of an Isfahani rugs are knotted on either silk or cotton foundations, with up to 400 Persian knots per in, using exceptionally good quality (often Kurk) wool for the pile, which is normally clipped quite low. In contemporary items the palette is normally more pastel, and technical perfection is generally of greater importance than artistic flair. Contemporary Isfahans are however extremely attractive, and the subduing of the palette, particularly the elimination of strong reds, makes them more compatible with Western decorative schemes.